What is branding? Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it. Branding is what your business needs to break through the clutter and grab your ideal customers attention. What does your brand stand for? Social media is the most […]
Start with a simple business plan and grow it as needed One of the first things you should do as a small business owner is develop a business plan. It’s vital that you develop this essential document to steer future work and hold yourself accountable, but it’s also important to not go too in-depth during […]